Site launched May 2008. 95% of traffic is from 2009.
Audience reach of over 1.5 million professionals via LinkedIn and Twitter.
12 occassional US and Canadian writers.
Over 215 blogs posted.
Over 690 comments.
Ranked internationally within the top 360,000+ sites (Alexa.com)
- Ranked circa 136,000 in the US, circa 68,500 in Canada, circa 158,000 in the UK - Download PDF November 2009
Content reaches over 30 countries via LinkedIn.
Social media is the strongest topic. 2010 topics will diversify into broad marketing.
Data source: Quantcast and Alexa
What Does The Average Visitor Look Like?
Average time on page: 3:02 minutes
Average pages per visit: 1.6
Age: More mature - 23% 18-34, 40% 35-49, 37% 50+
Income: More affluent - 24% $60-100k, 41% $100k +
Education: More educated - 50% college graduate, 28% post graduate
Data source: Quantcast and Google Analytics
Timeline of Growth and Development
- The Community Marketing Blog was started in May of 2008 by Andrew Ballenthin.
- Throughout 2008 the site achieved a maximum of 100-150 page views per month.
- In January 2009 a goal was set to reach an audience of 1 million people without paying a dollar in advertising or any online promotions. Only $75 in test marketing has been spent.
- By March of 2009 the site achieved its best one time ranking of being in the top 46,931 sites worldwide for just one day. It was an improvement of over 12,365,927 positions in 90 days or 14,100%.
- March 2009 the site attracted the attention of the Wall Street Journal This Morning. This resulted in two online radio interviews.
- In March of 2009 the first Blog-Off contest was started. Over 40 people applied, 15 people competed.
- 8 of the original contestants have gone on to do further writing for this blog. They include, Sara Barton, Julie Tyios, Megan McQ, Andrew Jenkins, Jenmy Huynh, Catherine Mcquaid and Wayne Kessler and Chad Rothschild.
- July to October 3 more writers joined with expertise in marketing and technology. They are Ken Wells, Yoram Shalmon and Ted Morris.
- November 2009 Blog-Off II "Where Professionals Choose To Make Their Mark" was launched.
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