Community Marketing Blog

Who Are we Talking to, Anyway?

I think one of the biggest mistakes we make as marketers is forgetting that we're not marketing to ourselves. This is especially true when it comes to social media. I don't know about you, but being in front of a computer has taken over my life - I'm on a computer (or my iPhone when I'm on the go) at least 12 hours each day, usually reading emails and feeds, writing, and spending time on social networking sites. Nothing makes me more insane than not having access to a computer, except, possibly, when Twitter gets hacked. Do you know many other people like this? So what makes you think your clients and customers are like that?

To Tweet or Not To Tweet - Part II - Do Not Jump Ship Just Yet

       Thank you for all the comments & emails about my last article To Tweet or Not to Tweet http://bit.ly/B3Zc1.  I wanted to expand a little bit. 

Twitter is extremely powerful and I am a huge advocate of Twitter...  All social media platforms actually see its power too because every one of them have incorporated their own status updates.   Facebook, LinkedIn, Plaxo etc.  That is all because of Twitter.

Social Media: What's your Niche?

I wrote a post awhile back that denounced the phrase 'social media expert'. Frankly, I think it's impossible to be a social media expert, seeing as our industry moves so quickly.

During the course of one day, I can be happily inundated with several hundred blog posts that aid in continuing my knowledge of the social media industry. I am continuously learning and as such do not believe I will ever 'know everything' in my industry, making the title 'expert' an impossibility.

Social Media as a Catapult

We’ve all had that experience with customer service where a company’s policy beats your desire for a solution to your problem. Companies, in some ways, have become like castles with moats, drawbridges and high walls designed to keep customer service inquiries at bay. 

Social Media has become a new channel of access and empowered consumers to raise issues with companies.  Think of social media as this era’s catapult enabling consumers to get over the castle walls and find solutions to their problems.

New and Exciting Dimensions in Website Design: Using Video and Virtual Tour Technology

 
As a marketing consultant specializing in company branding, social networking, website design, and optimization, I am always reading articles on the latest, most effective techniques in design, optimization, and website navigation. My goal is to use the latest techniques, tactics, and strategies to achieve visibility for my clients, help them to build relationships with their customers, and increase their brand awareness.

Differentiating Services

  Follow on Twitter    Find me  

I was working with a training company who felt their service was very different because they used actors to embody customers.  My task was to help them win assignments with major accounts.

People who had gone through the program loved it and so did corporate training departments but sales projections were not being met.

Seeking More Book Content: What Is Your Social Media Success Story?

 

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I'm looking for more stories from businesses like you that have been able to generate direct or indirect monetizable results with your social media programs. Please share what your success was, how your company achieved it and any other helpful insights.

All of these stories will be considered for my book on social media monetization from a marketing perspective. I'm honoured to be writing for Pearson, one of the world's leading media and publishing businesses and thrilled to be able to share exceptional stories from companies like yours.

To Tweet or Not To Tweet

  Twitter is losing momentum with the general population.  90% of people I talk to say Why would I care what someone is having for breakfast.  If you are writing that, then you do not get it anyway.

I am meeting and interacting with complete strangers more on Twitter than probably all of the other Social Media platforms combined.  Majority of my tightest new connections this year are because of Twitter and “tweet-ups”. 

The Facebook Generation: Why Gen Y marketers are the real social media experts

You’ve seen them sprouting up everywhere lately: The 20-something Gen Y kids, touting Blackberries, briefcases, and Ray Ban geek glasses. They hang out in trendy, sterile looking offices in the hippest downtown locations, texting friends while they push corporate messages out on Facebook, Twitter, and Ning. These kids are the newest wave of marketing superstars, the Facebook Generation.

While traditional marketing agencies struggle to bring their departments up to speed – “Poking? Tweeting? Ninging??” – Young gun marketers have slipped right past many industry dinosaurs simply by doing what they do best:  Using social media to connect with people and spread the word.

Monetizing Social Media Advisory Panel: Sharing Best Practice At Its Best

By Andrew Ballenthin September 15, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Businesses have an opportunity before them which echo's the potential of the dot.com era when business, technology and culture shifted to create opportunity and transformation. For many businesses the shift social media brings is an opportunity for embracing a dialogue with their customers and a wider audience. For others it is a grey zone of uncertainty as this blossoming field embraces its growing pains and earns its right to credibly take its place as a valid and measurable business communication channel.