Social media evangelists have long been telling businesses to be selective in what social platforms they use to promote their brands, especially since one size does not fit all. Many brands are turning to Facebook to generate brand loyalty, but the problem is that most B2B companies are just barely using Facebook for what it can really do - engage fans and provide value on the Facebook platform, while also driving business.
Huh? What can Facebook do for you?
Generate Leads through E-mail subscriptions. By including an e-mail subscription form in the side bar of your Facebook page, you can create another way to build your e-mail newsletter list and leverage that newsletter to generate sales.
Provide a Special Offer or Link to Customer Support. Generally speaking, a user isn't likely to go to your fan page unless they're specifically looking for a product, so why not give them a reason to come to your page with a special offer or a free trial? Start a live chat with your fans or let users know how they can call a customer service representative with their questions. Contact with an actual human being can help generate quality leads that could translate into sales.
Paid Content and Free Content Mix Well. Don't give it all away, instead, tease with some free content, which then encourages users to take that first step to make a purchase. While those purchases, or event registrations, generate income, they have more value as leads to develop new client business by encouraging people to upgrade.
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