Think social media marketing is a waste of time? Think again. In the 2009 Social Media Brand Engagement report compiled by Wetpaint, a social media platform, and the Altimeter Group, a digital consulting firm, it's shown that social media – or conversational – marketing can have a significant impact on a company’s branding and bottom line.
The study, released onENGAGEMENTdb.com, found that companies with a high level of social media marketing and interaction saw an 18% increase in revenue from July 2008 to July 2009. Their least active counterparts saw a drop of 6%, creating a 24% difference in revenue potential between those who were savvy social marketers and those who weren’t.
I have seen a few things in this crazy world we call marketing and I've seen a few things - some great and some not-so-great. However, with the advent of social media, I have seen a series of trends that I find truly disturbing: over- or underestimating social media's importance. In the interest of preventing future egregious mistakes, here are some things to keep in mind as you pursue Web 2.0.
One of my favorite songs of all time is Stevie Wonder’s 1985 hit song “Overjoyed” in which Stevie sings of his love for another. If you take the time to examine the lyrics, it is difficult to tell from the song if he achieves his goal of possessing that which he desires, or whether he is merely hoping that his true love will feel the same way about him. What is unmistakable in this song, is his focused intention to achieve his goal and his refusal to let chance dictate the course of his life’s romantic path. This excerpt from the song’s lyrics illustrates my point:
TypePad for whatever reason has chosen to limit the comments to a posting to approximately 28 articles before going buggy. For those of you who like qualitative research, the comments from LinkedIn groups for this article will continue below. There's a great richness to reading dozens of comments from professionals generated in real time which we're glad to share with you.
Penny Power, co-founder of Ecademy, author and visionary and Andrew Ballenthin, founder of the Community Marketing Blog and President of Sol Solutions an Integrated Marketing Consultancy have teamed up for a series of articles under the theme of "Dialogue From The Head And The Heart on Social Networking".
By becoming a pre-approved vendor to key accounts, smaller professional services providers are more likely to be awarded repeat business.
Owner-managers of business services firms tell me they are on a rollercoaster: too busy delivering client work to go after new business or frantically chasing down the next assignment because there is no work.
There are significant business opportunities for speech recognition applications in the wireless market. This is especially true now that a hands-free voice solution is required to use a mobile phone while driving in many provinces, states and countries. In this two-piece blog I intend to explore the technological side of automated speech recognition (ASR), having dealt with the commercial side of ASR for mobile phones in my previous post.
Penny Power, co-founder of Ecademy, author and visionary and Andrew Ballenthin, founder of the Community Marketing Blog and President of Sol Solutions an Integrated Marketing Consultancy have teamed up for a series of articles under the theme of "Dialogue From The Head And The Heart on Social Networking".
Their goal is to assist professionals in removing the hype and misinformation around the application of social networks which prevents many organizations from starting and making effective use of today's communication revolution. Both authors will share a complimentary perspective on the steps that make all of this possible and take you on a journey of discovery and application that just may change the way you see the world of social networking.
The Blog-Off Contest from a Community Marketing Blog perspective has met and exceeded its goals. Not only have we been able to assist a number of talented writers and communication/marketing thought leaders benchmark their strengths in relation to their piers but we've gone on to build that will become a robust community uniting in common goals to grow the CMB and benefit its contributing team.
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